Learning about

The Markets

With offices and representatives across East Asia, Eastern Bridge has you sorted!

Find out more!

Where we can assist


Our team at Eastern Bridge can support your organisation to engage in the markets of East Asian countries, provinces and cities. Apart from New Zealand, Eastern Bridge maintains two offices in Asia as well as one promotional centre. We also have trusted representatives throughout the Asia-Pacific region.


Asian migrants play an important role to both the economic and social fabric of New Zealand. The typical Asian resident is highly qualified. This same migrant group is likely to be in full time employment or own a business. The bottom line is, the data would show on average Asian migrants make a valuable contribution to our communities and economy.

According to data collected in the 2018 census, and by the Ministry of Foreign Affairs, Tourism New Zealand and Education New Zealand there is on average of 240,000 Chinese language speakers in New Zealand at any given time. There are also sizeable Korean and Japanese populations.

Chinese speakers in New Zealand | Residents: 177,000 | Visitors: 610,000 | Students: 39,000

Korean speakers in New Zealand | Residents: 36,000 | Visitors: 93,744 | Students: 7,300

Japanese speakers in New Zealand | Residents: 13,100 | Visitors: 99,800 | Students: 11,00

Vietnamese speakers in New Zealand | Residents: 9,000 | Visitors: 18,600 | Students: 2,410

Russian speakers in New Zealand | Residents: 15,100 | Visitors: 12,300 | Students: 490

By engaging with the resident and transient Asian communities in New Zealand, you will be able to influence their decisions when considering purchases, travel destinations, or where to relocate to. The migrant communities, visitors and international students also play an important role as a conduit back to their home countries which, in turn can lead to further business, tourism, international students and investment.



It’s widely known that China is New Zealand’s largest trading partner for imports and exports. In particular, Chinese consumers appreciate our dairy products, wine, kiwi fruit, seafood and meat. Through international students, China significantly contributes to New Zealand’s $5 billion export education industry. High value Chinese tourists are also esteemed by our tourism industry.

Whilst not the largest source of FDI, Chinese investment into New Zealand has produced many jobs for locals and is welcomed by councils and communities of all sizes.

South Korea

Famous for manufacturing motor vehicles and electronics, South Korea is one of New Zealand’s most important economic partners. It’s currently the ninth largest economy in the world with strong growth predicted over the next few years. In other words, South Korea is on an upward boom!

Both of our countries enjoy close cultural ties, with South Korea having great respect for New Zealand’s contribution during the Korea War and subsequent peace keeping efforts.



New Zealand has enjoyed a strong relationship with Japan since the 1950’s. The country is our fourth largest export market with dairy and fruit at the top of the list for Japanese consumers. Japan is an important source of foreign investment, especially into regional New Zealand and local companies.

Our education sector benefits also, with Japanese students being our third largest international cohort.

New Zealand’s exporters of high quality products and services can benefit from the CPTPP which provides preferential access to this major marketplace.

Hong Kong, Singapore & Malaysia

Whilst China is usually front of mind when New Zealand councils and businesses think of trade & investment, with a combined population of 45.2 million, there are many exciting opportunities to be discovered in Hong Kong, Singapore and Malaysia.

Singaporeans are provided with an exemption from the Overseas Investment Act allowing them to purchase land in New Zealand.



In 1986 a liberalised economic policy was launched by Vietnam’s government. The policy led to economic reforms and the attraction of international investment into special business zones. In 2011, the government committed further investment for economic development. Vietnam now enjoys a stable macroeconomic climate.

The Free Trade Agreement between New Zealand and Vietnam established in 2010, provides opportunities for bilateral trade.

The FTA has identified science & technology, agriculture and education as areas for advancing the relationship with Vietnam’s population of 96.5 million.


Australia is one of New Zealand’s most important economic partners. With a history of significant foreign direct investment, Australia is also our largest source of tourists and second largest trading partner. Australia has substantial Asian communities which present a valuable opportunity for New Zealand tourism, e-commerce, investment and skilled migrant attraction.

Chinese speakers in Australia | 1,460,000

Korean speakers in Australia | 132,000

Japanese speakers in Australia | 71,000

Vietnamese speakers in Australia | 295,000

Russian speakers in Australia | 110,000