Welcome to Eastern Bridge

Bridging the gap between New Zealand and Asia

Services for Councils, Business and Education Providers

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Eastern Bridge

About Us

Founded in 2014 by Simon Appleton, Eastern Bridge Limited is an International Relations Management and Marketing company. We specialise in connecting New Zealand Councils and other Council aligned organisations, businesses and education providers with East Asia. Think of us as your outsourced foreign affairs or marketing and sales team.

Eastern Bridge


For Councils

Providing quantifiable economic development and social well-being outcomes through cross cultural relations.


For Businesses

Identifying and building markets to assist businesses to increase sales domestically and internationally.


Education Providers

Assisting education providers to meet their pastoral care obligations, recruit international students and grow global partnerships.


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Who are we?

Our Team

While Eastern Bridge was founded by Simon Appleton the company is far more than an individual. We are made up of a team of passionate people based in New Zealand and Asia. Our team brings together a range of skills and knowledge. Our expertise include:

Our team

Specialty: International Relations, Export Education

Simon Appleton


Specialty: Trade and Investment Attraction

David Fielden

GM New Zealand

Specialty: Application development, Information Systems

Cole Atkinson

Lead ICT

Specialty: Export Education, China Marketing and Sales

Peter Guy

GM China

Specialty: Korean Language, Community Engagement,

Jeongmin Park

Korea Desk

Specialty: Chinese Language, Trade, Information Systems

Grace Zhang

China Desk

Specialty: Marketing, Influencer and Public Relations

Lulu Li

China Marketing

Specialty: Communications and Chinese language

John Zhu

China Team

Specialty: Application Development, Design and Information Systems

Sheetal Sharma


Specialty: Marketing and Communications, Korean Language

Jin Kang

Korea Office Manager

Specialty: Communications and Japanese Language

Momo Kawaguchi

Japan Desk

Specialty: Community Engagement, Vietnamese Language and Engineering

Nguyen Trinh

Vietnam Desk

Advises us on matters relating to Export Education

Wendy Yang

Export Education

Advises us on matters relating to the F&B sector

Tony Kane

Business Development

Advises us on matters relating to trade

Merv Stark


Find out more about what we do

View our blog