stdClass Object ( [title] => hongi [sections] => Array ( [0] => stdClass Object ( [ID] => 2 [datapoints] => Array ( [0] => stdClass Object ( [name] => Logo [type] => image [value] => 4_610b2b18cda79_editedlgnzpartnerlogo.jpg ) [1] => stdClass Object ( [name] => Phone [type] => text [value] => +64 22 396 9590 ) [2] => stdClass Object ( [name] => Address [type] => text [value] => 47A Tennyson Street, Napier ) [3] => stdClass Object ( [name] => Button Text [type] => text [value] => Contact Us ) [4] => stdClass Object ( [name] => Button Link [type] => page_link [value] => contact2 ) ) ) [1] => stdClass Object ( [ID] => 3 [datapoints] => Array ( [0] => stdClass Object ( [name] => Links [type] => link_list [items] => Array ( [0] => stdClass Object ( [title] => LGNZ partner [page] => lgnz ) [1] => stdClass Object ( [title] => Hongi [page] => hongi ) [2] => stdClass Object ( [title] => Services [page] => irs ) [3] => stdClass Object ( [title] => Waikato Project [page] => waikato ) [4] => stdClass Object ( [title] => Strategy [page] => strategy ) [5] => stdClass Object ( [title] => Markets [page] => markets2 ) [6] => stdClass Object ( [title] => Blog [page] => Blog2 ) [7] => stdClass Object ( [title] => Exit [page] => home ) ) ) ) ) [2] => stdClass Object ( [ID] => 4 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => Hongi ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => Promoting New Zealand to the world ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Hongi, New Zealand's news, information and e-commerce showcase our communities in Asia

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c7bc25d90d_shutterstock_607521953.jpg ) [4] => stdClass Object ( [name] => Button Text [type] => text [value] => Contact us ) [5] => stdClass Object ( [name] => Button Link [type] => page_link [value] => contact ) ) ) [3] => stdClass Object ( [ID] => 17 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => Hongi ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => Introducing ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Hongi is an exciting news, information and e-commerce portal. Hongi's target audience is the 400,000 strong Asian migrant community and 2 billion Chinese, Japanese, Korean and Vietnamese speakers globally.

Our nationwide Migrant Perceptions Survey told us that few Councils are truly “Asia Ready.” Migrants have told us that their number one concern is the constant frustration of being unable to access information about living in New Zealand in their own language.

Hongi solves this problem. Your council can communicate with your migrant communities in their own languages. And, your council can showcase your cities, towns and districts to visitors, international students, investors and skilled workers.

) ) ) [4] => stdClass Object ( [ID] => 6 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

For Councils Hongi has three levels:

Each level has news feeds, business directories and community forums.

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c86cfcc046_WaikatodistrictPokeno.jpg ) ) ) [5] => stdClass Object ( [ID] => 5 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Also, you’ll find each level has sections for:

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c7fd18980b_shutterstock_1016922667.jpg ) ) ) [6] => stdClass Object ( [ID] => 17 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Hongi’s origins are drawn from Eastern Bridge’s 2018 Asian Migrant’s Perceptions Survey. The nationwide survey received responses from thousands of Asian migrants living in all cities and regions of New Zealand. We identified significant concerns regarding the lack of community information in Asian languages and culture.

Eastern Bridge’s goal is to create a portal for migrants to access quality, trusted news and information about their communities.

Also, we provide your district with global exposure by making Hongi a one-stop shop for products and services from New Zealand businesses.

) ) ) [7] => stdClass Object ( [ID] => 6 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Hongi supports economic development by

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c8588a6180_shutterstock_1475638298.jpg ) ) ) [8] => stdClass Object ( [ID] => 5 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Hongi supports community well-being and welcoming communities by

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c82ec7e702_shutterstock_683848489.jpg ) ) ) [9] => stdClass Object ( [ID] => 20 [datapoints] => Array ( [0] => stdClass Object ( [name] => Size [type] => dropdown [options] => stdClass Object ( [Small] => 1 [Medium] => 3 [Large] => 6 ) [value] => Medium ) ) ) [10] => stdClass Object ( [ID] => 12 [datapoints] => Array ( [0] => stdClass Object ( [name] => Main Heading [type] => text [value] => Special Promotion ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Item 1 Heading [type] => text [value] => Early adoption benefits ) [3] => stdClass Object ( [name] => Item 1 Text [type] => text [value] => If your council joins between the 1 August 2021 and 29 October 2021 you will receive 18 months of service for the price of twelve! ) [4] => stdClass Object ( [name] => Item 1 Icon [type] => icon [value] => stdClass Object ( [family] => regular [src] => bell.svg ) ) [5] => stdClass Object ( [name] => Item 2 Heading [type] => text [value] => ) [6] => stdClass Object ( [name] => Item 2 Text [type] => text [value] => ) [7] => stdClass Object ( [name] => Item 2 Icon [type] => icon [value] => stdClass Object ( [family] => brands [src] => adversal.svg ) ) [8] => stdClass Object ( [name] => Item 3 Heading [type] => text [value] => ) [9] => stdClass Object ( [name] => Item 3 Text [type] => text [value] => ) [10] => stdClass Object ( [name] => Item 3 Icon [type] => icon [value] => stdClass Object ( [family] => brands [src] => adversal.svg ) ) [11] => stdClass Object ( [name] => Right Image [type] => image [value] => 4_610c8b666ebbd_shutterstock_787713856.jpg ) ) ) [11] => stdClass Object ( [ID] => 15 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => Pricing ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => How much? ) [2] => stdClass Object ( [name] => Plan 1 Title [type] => text [value] => 1k-9k pop. ) [3] => stdClass Object ( [name] => Plan 1 Price [type] => text [value] => $10,000 ) [4] => stdClass Object ( [name] => Plan 1 Unit [type] => text [value] => Year ) [5] => stdClass Object ( [name] => Plan 1 Items [type] => text_list [value] => Array ( [0] => Customised Hongi Council page [1] => Customised content creation [2] => Translated into: CN, KR, JP, VN, RU [3] => 4 multi-lingual posts per month [4] => 1 featured advertorial ) ) [6] => stdClass Object ( [name] => Plan 2 Title [type] => text [value] => 10k-29k pop. ) [7] => stdClass Object ( [name] => Plan 2 Price [type] => text [value] => $15,000 ) [8] => stdClass Object ( [name] => Plan 2 Unit [type] => text [value] => Year ) [9] => stdClass Object ( [name] => Plan 2 Items [type] => text_list [value] => Array ( [0] => Customised Hongi Council page [1] => Customised content creation [2] => Translated into: CN, KR, JP, VN, RU [3] => 10 multi-lingual posts per month [4] => 2 featured advertorial ) ) [10] => stdClass Object ( [name] => Plan 3 Title [type] => text [value] => 30k-99k pop. ) [11] => stdClass Object ( [name] => Plan 3 Price [type] => text [value] => $20,000 ) [12] => stdClass Object ( [name] => Plan 3 Unit [type] => text [value] => Year ) [13] => stdClass Object ( [name] => Plan 3 Items [type] => text_list [value] => Array ( [0] => Customised Hongi Council page [1] => Customised content creation [2] => Translated into: CN, KR, JP, VN, RU [3] => 15 multi-lingual posts per month [4] => 3 featured advertorial ) ) [14] => stdClass Object ( [name] => Plan 4 Title [type] => text [value] => 100k-1m pop. ) [15] => stdClass Object ( [name] => Plan 4 Price [type] => text [value] => $35,000 ) [16] => stdClass Object ( [name] => Plan 4 Unit [type] => text [value] => Year ) [17] => stdClass Object ( [name] => Plan 4 Items [type] => text_list [value] => Array ( [0] => Customised Hongi Council page [1] => Customised content creation [2] => Translated into: CN, KR, JP, VN, RU [3] => 25 multi-lingual posts per month [4] => 4 featured advertorial ) ) ) ) [12] => stdClass Object ( [ID] => 17 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => Features ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => What is included? ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Multi-lingual council section | You will receive your own section. An example of a REGIONAL SECTION, and example of a DISTRICT SECTION. You can customise the look and feel of your section, as well as the content you would like to present.

Content creation | You may wish to provide us with content, or nominate us to develop content for your approval. Content can include information for residents (council services etc.), tourist information, economic profile and investment information, public notifications or anything other relevant information you may require.

Public announcements, news & weather | Providing your council with the ability to share news and public notices in multiple languages. The number of posts and custom news items produced per month depends on your council’s subscription level, please view the pricing information for more details.

Community discussion board | A monitored multi-lingual discussion board where users can share information about your community.

E-store | A space where local businesses can promote and sell their local products.

Business directory | Multiple searchable directories which highlight various services provided by your local business community. Any business can have a free listing or a basic Hongi mini-site for $350 per year or, an E-commerce Hongi mini-site for $700 per year.

School directory | Directories for schools, education providers and facilities. Any school, education provider or facility can have a free listing or a Hongi mini-site for $350 per year.

Community directory | Directories for community groups. Any community group can have a free listing or a Hongi mini-site for $200 per year.

Council facilities listings | Council facilities such as libraries and public pools can have a free listing of up to five basic Hongi mini-sites free.

Photo gallery | Nominate photos to be displayed or encourage users to contribute their own.

Video | Promotional video hosting with subtitles (if required)

Analytics & data | Commencing in January 2022, Hongi will provide you with site visitor information.


​Additional Benefits

National News and Information resource | Hongi provides migrants with significant information about life in New Zealand. The goal is for Hongi to become to first place migrants visit when needing to access information. As a client on Hongi, your Council will benefit as visitors to the portal engage with you and your community.

Promotions & Marketing | Hongi’s founder is an adviser for a Chinese Influencer business based in Beijing. Through this association Hongi will have a global audience of over 70 million affluent people. Hongi will also reach an audience of two billion Asian language speakers. In New Zealand Hongi will be promoted via traditional media and social media.

Web & App | Hongi is available as a website for desktop and mobile devices. The Hongi app will be launched in the fourth quarter of 2021.

Hongi Social | A social media interface for Hongi is currently being developed and will be released in the fourth quarter of 2021. The social interface will allow users to personalise their experience, make friends and communicate across linguistic and cultural divides.

Payment Gateway | Making it easy for participating partners, Hongi is equipped to receive popular payment methods, such as Visa, MasterCard, Paypal, WeChat Pay, Ali-Pay.

Media Campaigns | Hongi is by default promoted to Asian migrant communities in New Zealand and marketed on social media globally. If a client would like additional media attention we can customise and manage media campaigns.  

) ) ) [13] => stdClass Object ( [ID] => 13 [datapoints] => Array ( [0] => stdClass Object ( [name] => Background Image [type] => image [value] => 4_610c8e5dc34a2_shutterstock_607521953.jpg ) [1] => stdClass Object ( [name] => Item 1 Heading [type] => text [value] => Asian language speakers in NZ ) [2] => stdClass Object ( [name] => Item 1 Value [type] => text [value] => 400,000 ) [3] => stdClass Object ( [name] => Item 1 Icon [type] => icon [value] => stdClass Object ( [family] => solid [src] => kiwi-bird.svg ) ) [4] => stdClass Object ( [name] => Item 2 Heading [type] => text [value] => Chinese speaking audience ) [5] => stdClass Object ( [name] => Item 2 Value [type] => text [value] => 1.3 billion ) [6] => stdClass Object ( [name] => Item 2 Icon [type] => icon [value] => stdClass Object ( [family] => brands [src] => alipay.svg ) ) [7] => stdClass Object ( [name] => Item 3 Heading [type] => text [value] => Japanese speaking audience ) [8] => stdClass Object ( [name] => Item 3 Value [type] => text [value] => 126 million ) [9] => stdClass Object ( [name] => Item 3 Icon [type] => icon [value] => stdClass Object ( [family] => solid [src] => yen-sign.svg ) ) [10] => stdClass Object ( [name] => Item 4 Heading [type] => text [value] => Korean speaking audience ) [11] => stdClass Object ( [name] => Item 4 Value [type] => text [value] => 42 million ) [12] => stdClass Object ( [name] => Item 4 Icon [type] => icon [value] => stdClass Object ( [family] => solid [src] => won-sign.svg ) ) ) ) [14] => stdClass Object ( [ID] => 17 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => Target Market ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => Who are we attracting? ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Domestic

Asian migrants play an important role to both the economic and social fabric of New Zealand. The typical Asian resident is highly qualified and most likely to be employed. This same migrant group is likely to be in full time employment or own a business. The bottom line is, the data would show on average Asian migrants make a valuable contribution to our communities.

According to data collected in the 2018 census, and by the Ministry of Foreign Affairs, Tourism New Zealand and Education New Zealand there is on average of 240,000 Chinese language speakers in New Zealand at any given time. There are also sizeable Korean and Japanese populations.


Chinese speakers in New Zealand | Residents: 177,000 | Visitors: 610,000 | Students: 39,000

Korean speakers in New Zealand | Residents: 36,000 | Visitors: 93,744 | Students: 7,300

Japanese speakers in New Zealand | Residents: 13,100 | Visitors: 99,800 | Students: 11,00

Vietnamese speakers in New Zealand | Residents: 9,000 | Visitors: 18,600 | Students: 2,410

Russian speakers in New Zealand | Residents: 15,100 | Visitors: 12,300 | Students: 490

) ) ) [15] => stdClass Object ( [ID] => 5 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

By engaging with the resident and transient Asian communities in New Zealand, your council will be able to influence their decisions when considering travel destinations, looking for employment or considering where to open a business. The migrant communities, visitors and international students also play an important role as a conduit back to their home countries which, in turn can lead to further tourism, international students and investment.

NOTE: While Covid19 and border restrictions have halted the tourism and export education sectors, there are still substantial numbers of non-native English speakers living in New Zealand. Secondly, with vaccine roll outs happening globally, it is only a matter of time before borders will re-open.

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c9080ef93c_shutterstock_1016922667.jpg ) ) ) [16] => stdClass Object ( [ID] => 6 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Australia

Australia is one of New Zealand’s most important economic partners. With a history of significant foreign direct investment, Australia is also our largest source of tourists and second largest trading partner. Australia has substantial Asian communities which present a valuable opportunity for New Zealand tourism, e-commerce, investment and skilled migrant attraction.


Chinese speakers in Australia | 1,460,000

Korean speakers in Australia | 132,000

Japanese speakers in Australia | 71,000

Vietnamese speakers in Australia | 295,000

Russian speakers in Australia | 110,000

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c8ffdca9b1_shutterstock_626004077.jpg ) ) ) [17] => stdClass Object ( [ID] => 5 [datapoints] => Array ( [0] => stdClass Object ( [name] => Header [type] => text [value] => ) [1] => stdClass Object ( [name] => Subtitle [type] => text [value] => ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>

Globally

China, Japan and Korea make up the 2nd, 3rd and 9th largest global economies. All three markets are hugely important to New Zealand's economy for trade, investment, export education (international students) and tourism.

Malaysia and Singapore, who also communicate in Chinese have strong ties to New Zealand. Singapore is an important strategic partner for New Zealand and one of only two countries where its citizens can buy property in New Zealand without Overseas Investment Office approval.

Vietnam, which currently ranks 37th in the world for the size of the economy is rapidly developing. Vietnam will become an increasingly important player in the Asia-Pacific region over the coming decade.


Chinese (native) speakers | 1.3 billion

Russian (native) speakers | 154 million

Japanese (native) speakers | 126 million

Vietnamese (native) speakers | 76 million

Korean (native) speakers [excluding North Korea] | 42 million

) [3] => stdClass Object ( [name] => Image [type] => image [value] => 4_610c9476f33ea_shutterstock_116493640.jpg ) ) ) [18] => stdClass Object ( [ID] => 17 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading [type] => text [value] => Getting set up ) [1] => stdClass Object ( [name] => Subheading [type] => text [value] => Process and time-line ) [2] => stdClass Object ( [name] => Body Text [type] => textarea [value] =>
  1. If you are interested in Hongi, please contact Simon Appleton, to arrange an obligation free consultation. The purpose of the consultation is to understand your needs and for Simon to confirm what Hongi can deliver.
  2. Should you wish to proceed, Eastern Bridge will send you a service agreement and invoice. Once the service agreement is signed & returned and the invoice paid, our development team will commence building your council section. PLEASE NOTE: The annual Hongi service fee will be charged in full and needs to be paid in full prier to Eastern Bridge commencing work.
  3. Within six weeks we will create your council pages in English, where you will have two weeks to review your section. Once you have approved the content and design, we will translate your section. The translation will take approximately two weeks.
  4. After signing the contract please allow approximately two months to make your council section live. Once live, you can send through press releases for us to upload to your section or, if the article is nationally significant we will upload it on Hongi's homepage.
) ) ) [19] => stdClass Object ( [ID] => 11 [datapoints] => Array ( [0] => stdClass Object ( [name] => Heading 1 [type] => text [value] => Eastern Bridge ) [1] => stdClass Object ( [name] => About Text [type] => textarea [value] =>

Guiding local government and business to reach Asia

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Get in touch

+64 22 396 9590

Our Location

47A Tennyson Street, Napier

Contact Us

Promoting New Zealand to the world

Hongi

Hongi, New Zealand's news, information and e-commerce showcase our communities in Asia

Contact us

Introducing

Hongi

Hongi is an exciting news, information and e-commerce portal. Hongi's target audience is the 400,000 strong Asian migrant community and 2 billion Chinese, Japanese, Korean and Vietnamese speakers globally.

Our nationwide Migrant Perceptions Survey told us that few Councils are truly “Asia Ready.” Migrants have told us that their number one concern is the constant frustration of being unable to access information about living in New Zealand in their own language.

Hongi solves this problem. Your council can communicate with your migrant communities in their own languages. And, your council can showcase your cities, towns and districts to visitors, international students, investors and skilled workers.

For Councils Hongi has three levels:

  • National, providing information of national significance
  • Regional, introducing the regions
  • Local, focusing on specific districts or cities

Each level has news feeds, business directories and community forums.

 
 

Also, you’ll find each level has sections for:

  • Tourism
  • Export education
  • Marketing and selling products
  • Community well-being

Hongi’s origins are drawn from Eastern Bridge’s 2018 Asian Migrant’s Perceptions Survey. The nationwide survey received responses from thousands of Asian migrants living in all cities and regions of New Zealand. We identified significant concerns regarding the lack of community information in Asian languages and culture.

Eastern Bridge’s goal is to create a portal for migrants to access quality, trusted news and information about their communities.

Also, we provide your district with global exposure by making Hongi a one-stop shop for products and services from New Zealand businesses.

Hongi supports economic development by

  • promoting your district’s tourism offering and related businesses
  • enticing skilled migrants, international students and business people by showcasing what makes your community unique
  • facilitating exports by promoting local businesses and products on the e-store and through their own Hongi hosted websites
  • welcoming international students by showcasing your local education providers
  • attracting investment and new business by presenting an economic profile of your district

 
 

Hongi supports community well-being and welcoming communities by

  • promoting community cohesiveness through multi-lingual discussion boards
  • providing a means for your council to engage with your non-English speaking migrant communities
  • assisting your migrant communities to access district information and local services in their language
  • supporting and encourage beneficial economic and cultural relationships with East Asia

 

Special Promotion

Early adoption benefits

If your council joins between the 1 August 2021 and 29 October 2021 you will receive 18 months of service for the price of twelve!

How much?

Pricing

1k-9k pop.

$10,000 / Year

  • Customised Hongi Council page
  • Customised content creation
  • Translated into: CN, KR, JP, VN, RU
  • 4 multi-lingual posts per month
  • 1 featured advertorial

10k-29k pop.

$15,000 / Year

  • Customised Hongi Council page
  • Customised content creation
  • Translated into: CN, KR, JP, VN, RU
  • 10 multi-lingual posts per month
  • 2 featured advertorial

30k-99k pop.

$20,000 / Year

  • Customised Hongi Council page
  • Customised content creation
  • Translated into: CN, KR, JP, VN, RU
  • 15 multi-lingual posts per month
  • 3 featured advertorial

100k-1m pop.

$35,000 / Year

  • Customised Hongi Council page
  • Customised content creation
  • Translated into: CN, KR, JP, VN, RU
  • 25 multi-lingual posts per month
  • 4 featured advertorial
What is included?

Features

Multi-lingual council section | You will receive your own section. An example of a REGIONAL SECTION, and example of a DISTRICT SECTION. You can customise the look and feel of your section, as well as the content you would like to present.

Content creation | You may wish to provide us with content, or nominate us to develop content for your approval. Content can include information for residents (council services etc.), tourist information, economic profile and investment information, public notifications or anything other relevant information you may require.

Public announcements, news & weather | Providing your council with the ability to share news and public notices in multiple languages. The number of posts and custom news items produced per month depends on your council’s subscription level, please view the pricing information for more details.

Community discussion board | A monitored multi-lingual discussion board where users can share information about your community.

E-store | A space where local businesses can promote and sell their local products.

Business directory | Multiple searchable directories which highlight various services provided by your local business community. Any business can have a free listing or a basic Hongi mini-site for $350 per year or, an E-commerce Hongi mini-site for $700 per year.

School directory | Directories for schools, education providers and facilities. Any school, education provider or facility can have a free listing or a Hongi mini-site for $350 per year.

Community directory | Directories for community groups. Any community group can have a free listing or a Hongi mini-site for $200 per year.

Council facilities listings | Council facilities such as libraries and public pools can have a free listing of up to five basic Hongi mini-sites free.

Photo gallery | Nominate photos to be displayed or encourage users to contribute their own.

Video | Promotional video hosting with subtitles (if required)

Analytics & data | Commencing in January 2022, Hongi will provide you with site visitor information.


​Additional Benefits

National News and Information resource | Hongi provides migrants with significant information about life in New Zealand. The goal is for Hongi to become to first place migrants visit when needing to access information. As a client on Hongi, your Council will benefit as visitors to the portal engage with you and your community.

Promotions & Marketing | Hongi’s founder is an adviser for a Chinese Influencer business based in Beijing. Through this association Hongi will have a global audience of over 70 million affluent people. Hongi will also reach an audience of two billion Asian language speakers. In New Zealand Hongi will be promoted via traditional media and social media.

Web & App | Hongi is available as a website for desktop and mobile devices. The Hongi app will be launched in the fourth quarter of 2021.

Hongi Social | A social media interface for Hongi is currently being developed and will be released in the fourth quarter of 2021. The social interface will allow users to personalise their experience, make friends and communicate across linguistic and cultural divides.

Payment Gateway | Making it easy for participating partners, Hongi is equipped to receive popular payment methods, such as Visa, MasterCard, Paypal, WeChat Pay, Ali-Pay.

Media Campaigns | Hongi is by default promoted to Asian migrant communities in New Zealand and marketed on social media globally. If a client would like additional media attention we can customise and manage media campaigns.  

400,000 Asian language speakers in NZ
1.3 billion Chinese speaking audience
126 million Japanese speaking audience
42 million Korean speaking audience
Who are we attracting?

Target Market

Domestic

Asian migrants play an important role to both the economic and social fabric of New Zealand. The typical Asian resident is highly qualified and most likely to be employed. This same migrant group is likely to be in full time employment or own a business. The bottom line is, the data would show on average Asian migrants make a valuable contribution to our communities.

According to data collected in the 2018 census, and by the Ministry of Foreign Affairs, Tourism New Zealand and Education New Zealand there is on average of 240,000 Chinese language speakers in New Zealand at any given time. There are also sizeable Korean and Japanese populations.


Chinese speakers in New Zealand | Residents: 177,000 | Visitors: 610,000 | Students: 39,000

Korean speakers in New Zealand | Residents: 36,000 | Visitors: 93,744 | Students: 7,300

Japanese speakers in New Zealand | Residents: 13,100 | Visitors: 99,800 | Students: 11,00

Vietnamese speakers in New Zealand | Residents: 9,000 | Visitors: 18,600 | Students: 2,410

Russian speakers in New Zealand | Residents: 15,100 | Visitors: 12,300 | Students: 490

 

By engaging with the resident and transient Asian communities in New Zealand, your council will be able to influence their decisions when considering travel destinations, looking for employment or considering where to open a business. The migrant communities, visitors and international students also play an important role as a conduit back to their home countries which, in turn can lead to further tourism, international students and investment.

NOTE: While Covid19 and border restrictions have halted the tourism and export education sectors, there are still substantial numbers of non-native English speakers living in New Zealand. Secondly, with vaccine roll outs happening globally, it is only a matter of time before borders will re-open.

Australia

Australia is one of New Zealand’s most important economic partners. With a history of significant foreign direct investment, Australia is also our largest source of tourists and second largest trading partner. Australia has substantial Asian communities which present a valuable opportunity for New Zealand tourism, e-commerce, investment and skilled migrant attraction.


Chinese speakers in Australia | 1,460,000

Korean speakers in Australia | 132,000

Japanese speakers in Australia | 71,000

Vietnamese speakers in Australia | 295,000

Russian speakers in Australia | 110,000

 
 

Globally

China, Japan and Korea make up the 2nd, 3rd and 9th largest global economies. All three markets are hugely important to New Zealand's economy for trade, investment, export education (international students) and tourism.

Malaysia and Singapore, who also communicate in Chinese have strong ties to New Zealand. Singapore is an important strategic partner for New Zealand and one of only two countries where its citizens can buy property in New Zealand without Overseas Investment Office approval.

Vietnam, which currently ranks 37th in the world for the size of the economy is rapidly developing. Vietnam will become an increasingly important player in the Asia-Pacific region over the coming decade.


Chinese (native) speakers | 1.3 billion

Russian (native) speakers | 154 million

Japanese (native) speakers | 126 million

Vietnamese (native) speakers | 76 million

Korean (native) speakers [excluding North Korea] | 42 million

Process and time-line

Getting set up

  1. If you are interested in Hongi, please contact Simon Appleton, to arrange an obligation free consultation. The purpose of the consultation is to understand your needs and for Simon to confirm what Hongi can deliver.
  2. Should you wish to proceed, Eastern Bridge will send you a service agreement and invoice. Once the service agreement is signed & returned and the invoice paid, our development team will commence building your council section. PLEASE NOTE: The annual Hongi service fee will be charged in full and needs to be paid in full prier to Eastern Bridge commencing work.
  3. Within six weeks we will create your council pages in English, where you will have two weeks to review your section. Once you have approved the content and design, we will translate your section. The translation will take approximately two weeks.
  4. After signing the contract please allow approximately two months to make your council section live. Once live, you can send through press releases for us to upload to your section or, if the article is nationally significant we will upload it on Hongi's homepage.