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Training

2021-07-27

 Let’s be clear, there is no such person who is an expert in East Asian business. The region is so big and complex it’s impossible to have an expert understanding of the business environment, however there are some rules which you need to know before entering the market.

Failure to know and follow them will guarantee you won’t succeed.

Most western companies fail because they don’t take the time to understand the market, don’t be the next casualty, it is just too costly to your company’s brand reputation and bottom line.

We don’t profess to know it all, but in the West, we do know more than most. With a Masters degree in Chinese Law, chief executive Simon Appleton has spent many years living, studying and working in China and South Korea.

Before you engage with an East Asian company, save yourself from embarrassment, reputational damage and financial loss but allowing us to train your team in the rules of doing business in this complex region.

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2021-07-27

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