A key component of Eastern Bridge’s business is The Migrant Perceptions Survey which provides important insights into the migrant communities across New Zealand.
“In New Zealand we cast a lens on 20 sample regions, randomly selecting 200 respondents from each region,” explains Eastern Bridge chief executive officer, Simon Appleton. “The survey in Chinese, Korean, Japanese, Vietnamese and Russian asks respondents questions on a range of topics including education, employment, housing, healthcare, safety, entertainment and general wellbeing.”
Since 2017, the data collected has been analysed and fed back to Eastern Bridge’s clients in the form of recommendations so they can better serve their migrant communities.
“The number one issue experienced by East-Asian migrants across New Zealand, is the lack of trustworthy local news and information available in their language,” says Appleton.
Thanks to the information collected from The Migrant Perceptions Survey, various councils have a better understanding of their migrant communities. Most have initiated a number of programmes ranging from: lantern festivals, Asian film screenings, promoting Asian languages, and getting involved in Hongi, a foreign language news, information and e-commerce portal designed to support New Zealand based migrants.